The B2B Game
get down to business
Why struggle with cold calls or expensive advertising
when you can get more clients through the B2B Game?
Have you thought to yourself that things would really be humming along in your business if just a few more leads were coming through your door each week?
“I’ve attended several Green Ant Marketing workshops and events hosted by Ant Gaddie.
Their social media tools are exceptional and the quality of the business networking is fantastic.
This guy is a ‘beautiful human being’ and an entrepreneur with soul.”
Serial entrepreneur, cofounder of New Enterprise Services Pty Ltd (venture bank) author
of ‘Ten Second Mentor’ and ‘Instant Coffee – Positive Quotes for morning noon and night’
"We've had so much feedback from our partners because this is true value-add. This is something
that grew their entire business and now we've received clients as a direct result of this program."
Former-CEO, Pacnet Australia & NZ
"Antony Gaddie is a smart guy. If you hang around with him, I'm positively certain that
you'll get more clients online and offline. It's like he has a freakin' magic wand or something."
Founder, Australian Anthill
"Ant helped me to reinvent our marketing strategy. He's is such a great teacher and I would
recommend him to any business looking to increase their client base and develop new opportunites."
Southern Regional Manager, Careers Multilist Pty Ltd
An easier way to get more clients
Seriously, you can get new clients regularly,
using less than half the money and effort you’re expending today.
In the absence of better knowledge, a lot of people make tons of cold calls and spend a lot of time 'hunting' for new leads. If you combine a strong marketing plan with Linkedin and a basic tactic like an invitation-only networking lunch, lead generation will become a lot easier for you. You can achieve some amazing outcomes on a modest budget - especially if you use a recipe.
Set the foundations and save a bucket
If you get the foundations right…
you’ll save a bucket of time and money
– and the whole journey will be easier.
On the B2B Game, we provide guidance on all the key marketing foundations, including the Ultimate Marketing Plan. The replicable tools include guidance on how to identify and capture the following items in your Ultimate Marketing Plan: Your selected Niches (exactly who you are targeting), your differentiators, a description of your perfect lead (which you can share with others to receive lead referrals), a 30-second elevator pitch and a clear understanding of how to capture video testimonials (and where to use them to attract more leads and to close sales faster). Getting these things right will save you an absolute bucket of time and money.
Smart Tactics (not cold calls) will get you more clients
If you have $500,000 in this year’s marketing budget or if you enjoy the challenge of making tons of cold calls and facing a tide of rejection, then go for it. For everyone else who wants an easier and less expensive journey, think about using these tactics that we teach in fine detail on the B2B Game:
The Invitation Only Networking Lunch - Learn how to attract 10-30 guests to an invitation only lunch every quarter... on a budget of $0. That's correct, $0. It costs you nothing because when you use this recipe, guests willingly pay for themselves and happily refer others into the network. The picture below has me at a CEOs lunch that I hosted in Sydney, with approximately 18 CEOs and MDs around the table. Many of them are in charge of organisations that do upwards of $50 Million in revenue each year. The total cost to me for the lunch? $75 for the lunch and $280 return flight from Melbourne to Sydney. Seriously, anyone can do this and quality leads will flow from these lunches, every time. Not convinced? Just check out the comments and testimonials from people below who have used this tactic (again and again).
LinkedIn - Our LinkedIn Training focuses on how to get leads using LinkedIn and is delivered by the only LinkedIn accredited trainers in the world. Check out How to Really Use LinkedIn (and download their free best selling book) to get a sense of Bert Verdonk and Mike Clark. Their best selling book on how to use LinkedIn is used by LinkedIn itself to induct new members to ther team in Europe and the book has been endorsed by Jack Canfield (author of Chicken Soup for the Soul) and Ivan Misner (founder of BNI International). Consider it a course of spoon-feeding by the guys who have really mastered the tool, used it in their own business and have not helped more than 400 organisations to achieve results using LinkedIn. At Green Ant Marketing, we've increased out inbound requests for connections by 20% within three weeks of implementing the tactics recommended by Really LinkedIn!
YouTube - learn the fundamentals of YouTube and how to use videos on the web to generate new leads. The guys from Creativa, probablyAustralia's top videos for web company, teach these tools to you in person. We like them a lot because, more than just producing sensational videos, these guys understand marketing and the Internet. These guys teach their clients what needs to be produced and why, rather than passively accepting requests to make videos.
Nurture your leads
If you get good at automating your processes
for nurturing your leads, they’ll receive value from you while you sleep
(or play golf or work on the business) and ultimately, they’ll come to you like bees to honey.
Most people make 2 major mistakes in business:
1. They propose 'marriage' when they've only just met the person!
Even if you provide brilliant services and the potential client really needs them, if you've jumped into a committed (business) relationship before
you've developed trust and demonstrated value, most people will say no. No real life immediate marriage proposal would be given a second
thought - yet, in business, we make this mistake all the time. The B2B Game will teach you a method that will grow trust and demonstrate value -
ideally, while you sleep.
2. They fail to nurture their prospects.
After they've done a brilliant job of finding new prospects, they fail to nurture them. If the prospect is not yet ready to buy - they disappear - or worse yet, when they're ready they buy the solution from someone else! On the B2B Game, James Tuckerman (founder of Australian Anthill and one of the best-known social media entrepreneurs and teachers in Australia) teaches some of the best (and lowest cost) methods of nurturing your leads and bringing them closer to buying from you - literally, while you sleep!
Close more sales, and faster
Imagine you had a repeatable process that helped
you to consistently close more sales, faster and with even more confidence.
How to close more sales - If you are like most people, you may provide fantastic services and you may even have 'a good way with people' but unless you're using a system to interview your qualified prospects, and then to close your relevant sales opportunities, your competitors will always have an edge over you. Even if your goods or service are superior. Thankfully, we've been able to close out a lot of business and to learn from some of the very best sales strategists. These lessons are taught by Antony Gaddie, past-RMIT Marketing Lecturer, who closed $50k his first six months in business and who has been able to close $83Million of business in his career so far. On the B2B Game, we teach the Strategic Interview Process that you can use to learn everything you need to know from a prospect (in 60 minutes or less) in order to build a knockout proposal and win more sales. We also teach the Seven Step Sales Process for qualifying and closing out sales opportunities.
How to close sales faster - If you have sales that have been in the pipeline and are not closing quickly enough, you need to learn the 'Three Step Shuffle' method of prioritising your opportunities and then the Four x Einstein Accelerators, which are tactics that are designed to help close sales faster.
Daydream no more! The reality is that the B2B Game is your ticket to planning effective marketing activities through a deeper understanding of your business and what you can offer your clients, getting more leads than you can poke a stick at, making your clients and potential clients feel special and appreciated without denting your bank balance or your precious time and being confident in closing sales with any client, at any time.
Sound too good to be true? It's not. There is some work involved - but with a greater understanding of how to market your business effectively, your marketing activities will feel less like chores and more like inspiring snapshots of why you got into business in the first place!
The game is by Invitation Only.
Most people make three to four times more than their total investment in the B2B Game when closing a single significant deal.
For those who apply the learnings taught on the program, most people will close between two and ten significant deals over a period of 12 months. That said, all businesses are different and it is not possible to guarantee the results. Any marketeer who guarantees a specific result is either a magician or a liar. We don't claim to be either of those!
Here's what others have said after implementing one or more of the tactics taught on the program:
"Ant's social media workshop was the most productive 3 hours of 2012"
Director, Khula Research & Development Consultants
"Three months into the B2B Game I had more leads coming through my door than I could physically handle. Just awesome!"
Yvette Willison, Managing Director
“I learned the Gaddie Pitch technique live at a seminar and tried tried it out there. I picked up $80,000 of new business with the very first person who heard it. Exceptional.”
CEO, Bespoke Software
"We implemented some of the Linkedin advice that Green Ant Marketing shared with us at the B2B Game. Within three months, our new opportunity pipeline grew by $750K and within seven months, we had closed out $500K of new business. I've seen other small businesses get phenominal results on this program."
"This would have to be the best investment in the entire 10-year history of our company."
"I'm in the final stagtes of completing my MBA. I've learned a lot more from Ant's trainings than I've learned from my whole business degree."
"If you haven't attended a Green Ant Marketing workshop or webinar, you're missing out on some of the freshest and easiest approaches to attracting new clients to your business."
"We've used Green Ant Marketing's Knockout Proposal Template and so far we've got 100 percent conversion rate - that's pulled in about $170,000 worth of work.
I can thoroughly recommend their social media techniques to anyone."
|"As a direct result of the networking at one of Green Ant Marketing's workshops, I secured $100k of new opportunities in my sales pipeline and I closed $32,000 of new opportunities within one month following the workshop."
Director, Tonto Digital
"We used Green Ant Marketing's Networking Lunch System together with Linkedin and within three months we made four times more profit than our investment in this whole B2B Game.
It's simple and anyone can do it."
"Green Ant Marketing has changed the way we do business. We no longer make cold calls and our community has grown. Our most recent webinar delivered four separate opportunities. This stuff really works!"
We got some great guidance from Antony on how to develop the M5 Allinace Program for our customers.We established 55 new business connections and we definitely made a positive return on our investment from participating in his program."
M5 Allinace Manager
“I used Green Ant Marketing’s sales system the day after I learnt it
After only a single exposure to the community, I picked up two new clients. I’d definitely recommend this program.
Director, Admin Worthy
“Ant Gaddie is an unassuming entrepreneur who knows a lot of people and a lot about online and offline marketing. He’s opened some fantastic new doors for us and I’d highly recommend him & his marketing program to anyone who is looking for new clients.”
CEO, Digital Elder Marketing
"We've not only connected with more valuable leads, we've also become a trusted referral source for our clients. Thanks to Green Ant Marketing for showing us the way!"
June 2013, Peter Dijkema closes a $99,500 sale.
The Lead was referred by Yvette Willison, a fellow B2B Game Player.
LinkedIn Group Comments Below: